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Complementary product ads: A new inventory lever for the AI-shaped shopping journey – Mirakl
3+ week, 2+ day ago (771+ words) Mirakl Ads now supports complementary product placements on product detail pages, giving retailers a new source of Sponsored Products inventory and giving advertisers visibility at the moment a shopper is already building a basket. For most of the last decade,…...
How One Retail Group Built a High-Return Retail Media Strategy with Mirakl Ads
3+ week, 5+ day ago (442+ words) One Retail Group is a multi-national brand owner and online retailer with a portfolio of home appliance, personal care and lifestyle consumer goods brands. With operations in more than 15 countries, its products reach the hands of millions of consumers every…...